the most useful production agreement names what is being made what material it uses what gets reviewed and what the final delivery includes
describe the finished work
a strong image has a point the product the composition and the words should work toward the same thought
start with accurate product references and a clear audience we can develop the visual idea before deciding what the image should look like
make the scope specific
agree the number of distinct pieces the intended placements and the required formats a change of crop is different from a new story and a different opening is different from a new film naming those differences makes it easier to discuss the work before it begins
agree the review points
review the idea before the detailed execution confirm product references exact language and any required disclosures early save feedback in one place and separate a change to the agreed direction from a correction to the supplied facts
prepare the final handoff
name the export sizes duration where relevant and the destination for each version check that fonts music footage and other supplied material can be used for that destination keep the original sources available so details can be checked if a question appears later
choose the next step
the deadline and production approach depend on the actual scope agree them in the project conversation rather than assuming that every job needs the same process
read the briefing guide then send the material you already have